Most Popular Articles of 2019

Posted by Joseph Lamport on January 7, 2020

Top Ten ListAs part of a time-honored publishing tradition and service to our readers, here is a list of the most read stories that were featured in the Law Firm Marketing Brief in 2019.  What do you suppose it says about our readers and the state of the legal market in general that the most popular story was about what marketing leaders can do to help foster law firm innovation?

 

 
  1. What Marketing Leaders Can Do to Foster Innovation
  2. Hogan Lovells – A Prime Example of Law Firm Marketing That Works
  3. Altman Weil’s 2019 Report: Law Firms in Transition
  4. The Growing Trend Towards Consolidation in Legal Tech
  5. A Vision for the Future of Law by Jordan Furlong
  6. Measuring and Managing Law Firm Culture by LawVision
  7. The State (and art) of Pricing in the Legal Market
  8. The Best Law Firm Websites of 2019 from the Lawyerist
  9. The 2019 Legal Marketing Trends and BD Survey from the LMA and Bloomberg News
  10. Midsized Law Firms Handling More of the Litigation Load for the Fortune 50

 


Latest Issue Topics


Lawyer, Know Thy Client 

Posted by Joseph Lamport on October 30, 2019

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Dear Mark .... Here's Why Practice Still Matters 

Posted by Joseph Lamport on October 9, 2019

We may not become perfect through practice, but we may become more open to necessary change.    

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The Platform is the Thing 

Posted by Joseph Lamport on June 5, 2019

Platformization just may be the next big thing in the legal market.

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Best Practices in an Era of Transformation 

Posted by Joseph Lamport on May 15, 2019

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Some Insight from a Business and Investing Legend 

Posted by Joseph Lamport on May 1, 2019

There are only a handful of brief and shining moments in life when the slipcovers get removed and we are permitted to see and sit upon the real fabric with which the universe has been upholstered.  In this week’s blogpost I’m going to write about just such a moment that occurred for me as a young man, in fact, only about a decade out of law school, when as luck would have it, I had a chance to attend (in a semi-official capacity as a fly-on-the-wall) a meeting among three titans in the business world.

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The Key to Successful Legal Blogging 

Posted by Joseph Lamport on April 17, 2019

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Why Brand Activation is So Damn Important for Law Firms (Part 2) 

Posted by Joseph Lamport on March 27, 2019

Why is brand activation so damn important for law firms?  That’s the question I have set out to answer with this series of blogposts.  In the first installment I discussed how, for the most part, law firms have paid next to no attention to brand activation as part of their branding strategy.  In this second installment I’m going to explain why that’s such a mistake.  Brand activation is a huge overlooked opportunity that can deliver enormous benefits in improving the strength of your law firm brand.

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Why Brand Activation is So Damn Important for Law Firms 

Posted by Joseph Lamport on March 6, 2019

 It’s an oxymoron to speak of something as being on the cutting edge of the legal market.  I mean, the legal market tends to be backward leaning to say the least – the cutting edge to us generally looks like what people in many other markets were thinking about 10 to 15 years ago.  Case and point being how we are only now waking up to the importance of data-driven marketing, the lifetime value of a client and client-lifecycle management – concepts that were already well in vogue several decades ago in other markets and industries.

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This is Marketing 

Posted by Joseph Lamport on February 21, 2019

This Is Marketing is Seth Godin’s new book.  As you would expect from a great marketer like Godin, the title pretty much nails it.  If you want a book that will provide a crash course covering the keys ideas in the field of digital marketing today then this is a great place to start.

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