Posted on May 19, 2020 by Joseph Lamport
Now is a great time for law firms to sharpen their digital marketing strategy, according to Robert Schmid, the VP of Zola Media. Among other things, the COVID-19 has triggered major changes in consumer behavior and search patterns, which has created a new landscape of opportunity for law firms in the arena of SEO and PPC advertising.
Posted on January 7, 2020 by Joseph Lamport
As part of a time-honored publishing tradition and service to our readers, here is a list of the most read stories that were featured in the Law Firm Marketing Brief in 2019. What do you suppose it says about our readers and the state of the legal market in general that the top story was about what marketing leaders can do to help foster law firm innovation?
Posted on October 30, 2019 by Joseph Lamport
Posted on October 9, 2019 by Joseph Lamport
We may not become perfect through practice, but we may become more open to necessary change.
Posted on June 5, 2019 by Joseph Lamport
Platformization just may be the next big thing in the legal market.
Posted on May 15, 2019 by Joseph Lamport
Posted on May 1, 2019 by Joseph Lamport
There are only a handful of brief and shining moments in life when the slipcovers get removed and we are permitted to see and sit upon the real fabric with which the universe has been upholstered. In this week’s blogpost I’m going to write about just such a moment that occurred for me as a young man, in fact, only about a decade out of law school, when as luck would have it, I had a chance to attend (in a semi-official capacity as a fly-on-the-wall) a meeting among three titans in the business world.
Posted on April 17, 2019 by Joseph Lamport
Posted on March 27, 2019 by Joseph Lamport
Why is brand activation so damn important for law firms? That’s the question I have set out to answer with this series of blogposts. In the first installment I discussed how, for the most part, law firms have paid next to no attention to brand activation as part of their branding strategy. In this second installment I’m going to explain why that’s such a mistake. Brand activation is a huge overlooked opportunity that can deliver enormous benefits in improving the strength of your law firm brand.
Posted on March 6, 2019 by Joseph Lamport
It’s an oxymoron to speak of something as being on the cutting edge of the legal market. I mean, the legal market tends to be backward leaning to say the least – the cutting edge to us generally looks like what people in many other markets were thinking about 10 to 15 years ago. Case and point being how we are only now waking up to the importance of data-driven marketing, the lifetime value of a client and client-lifecycle management – concepts that were already well in vogue several decades ago in other markets and industries.