The Do's and Don'ts of Thought Leadership Marketing
Posted on December 24, 2020 by Joseph Lamport
Thought leadership is one of those extremely alluring phrases that has wormed its way into everyday usage in the marketing business, becoming an official part of our professional jargon. In legal marketing it has acquired a particularly powerful appeal, in large part thanks to the Code of Professional Responsibility, which makes lawyers squeamish about branding themselves as experts or specialists, in the absence of any objective basis for doing so. But anyone can be a thought leader really -- all you need is few blog posts and a certificate from the Matchbook School of Thought Leadership Marketing.
How Has Online Advertising for Law Firms Changed in Response to COVID-19
Posted on May 19, 2020 by Joseph Lamport
Now is a great time for law firms to sharpen their digital marketing strategy, according to Robert Schmid, the VP of Zola Media. Among other things, the COVID-19 has triggered major changes in consumer behavior and search patterns, which has created a new landscape of opportunity for law firms in the arena of SEO and PPC advertising.
Most Popular Articles of 2019
Posted on January 7, 2020 by Joseph Lamport
As part of a time-honored publishing tradition and service to our readers, here is a list of the most read stories that were featured in the Law Firm Marketing Brief in 2019. What do you suppose it says about our readers and the state of the legal market in general that the top story was about what marketing leaders can do to help foster law firm innovation?
Lawyer, Know Thy Client
Posted on October 30, 2019 by Joseph Lamport
Dear Mark .... Here's Why Practice Still Matters
Posted on October 9, 2019 by Joseph Lamport
We may not become perfect through practice, but we may become more open to necessary change.
The Platform is the Thing
Posted on June 5, 2019 by Joseph Lamport
Platformization just may be the next big thing in the legal market.
Best Practices in an Era of Transformation
Posted on May 15, 2019 by Joseph Lamport
Some Insight from a Business and Investing Legend
Posted on May 1, 2019 by Joseph Lamport
There are only a handful of brief and shining moments in life when the slipcovers get removed and we are permitted to see and sit upon the real fabric with which the universe has been upholstered. In this week’s blogpost I’m going to write about just such a moment that occurred for me as a young man, in fact, only about a decade out of law school, when as luck would have it, I had a chance to attend (in a semi-official capacity as a fly-on-the-wall) a meeting among three titans in the business world.
The Key to Successful Legal Blogging
Posted on April 17, 2019 by Joseph Lamport
Why Brand Activation is So Damn Important for Law Firms (Part 2)
Posted on March 27, 2019 by Joseph Lamport
Why is brand activation so damn important for law firms? That’s the question I have set out to answer with this series of blogposts. In the first installment I discussed how, for the most part, law firms have paid next to no attention to brand activation as part of their branding strategy. In this second installment I’m going to explain why that’s such a mistake. Brand activation is a huge overlooked opportunity that can deliver enormous benefits in improving the strength of your law firm brand.