Posted on December 24, 2020 by Joseph Lamport
Thought leadership is one of those extremely alluring phrases that has wormed its way into everyday usage in the marketing business, becoming an official part of our professional jargon. In legal marketing it has acquired a particularly powerful appeal, in large part thanks to the Code of Professional Responsibility, which makes lawyers squeamish about branding themselves as experts or specialists, in the absence of any objective basis for doing so. But anyone can be a thought leader really -- all you need is few blog posts and a certificate from the Matchbook School of Thought Leadership Marketing.
No doubt for many of us, thought leadership will figure prominently in our resolutions and marketing plans for the coming year - either that we may become one ourselves or maybe just better help others to do so. So we are pleased to devote this special Holiday Season edition of the Marketing Brief to point out a few newly-emergent and essential rules of thought leadership marketing.
So there you have it - three new rules of thought leadership marketing to guide your marketing efforts into 2021 and beyond. Don't be fooled by the numbers. Some think, others lead. Only rarely do the two coincide. Happy holidays everyone!