Winning Business with Data-Driven Insights from Firm Content
Posted on December 9, 2020 by J. David Harvey
Remember the saying “Content is King,” originally coined by Bill Gates? Never has that been more true than in 2020. But there is a paradox: more and more content is being created by firms large and small, but how much of it is connecting with would-be buyers of your services? The answer to that no longer needs to be a guessing game, as that data is now being captured. The real question is whether or not it is being analyzed.
Top 5 Tips for Defending Your Marketing Budget in Unprecedented Times
Posted on August 25, 2020 by J. David Harvey
As if defending a marketing budget within the law firm was not already hard enough, now CMOs are doing it within a time of unprecedented uncertainty. How do you move forward with putting together a marketing budget — and defending it — in the current environment? It certainly will not be easy, but there are steps that you, as the head of marketing and business development, can take to answer the challenges of the triple whammy of the pandemic, recession, and financial uncertainty.
In the Spotlight: Diversity and Inclusion-Focused Client Development Efforts
Posted on July 27, 2020 by J. David Harvey
What does diversity and inclusion have to do with marketing and business development? Quite a bit, as Dave Harvey of LawVision explains in this week's blogpost. Clients have been driving the process of raising awareness about the critical importance of diversity and inclusion. And law firms that are successful in addressing these issues will be better prepared to meet the increasing demands of clients in this arena.